HOW WE DO IT

CONVINDEX has developed a proprietary methodology and an algorithm to score online video content engagement on three dimensions: ExposureAction, and Social Amplification.

  • EXPOSURE

    Attributes related to content views and source channels
  • ACTION

    Attributes related to post-viewing activity initiated by the viewer
  • SOCIAL AMP

    Attributes related to viewer’s willingness to share

OUR ALGORITHM

Our scoring algorithm is based on the intelligence that video content engagement levels are driven by statistical relationships between prioritized and weighted values for key attributes.

The algorithm powers a live online dashboard, which tracks and displays both individual and aggregate video engagement scores. It also incorporates views into cross-referencing engagement scores with other related dimensions for incremental insights, such as:


• How do engagement scores relate to content referral sources?
• Do engagement scores vary by viewing platforms or operating systems?
• What is the correlation between scores and video “shelf-life”?
• What are the correlations and statistically predictable models that we can draw from by comparing viewer demographics or behavioral attributes?


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“We spent 10+ years understanding the shifts in online video content creation and consumption. We are now immersed in quantifying and benchmarking it”

WHO WE ARE

Like many other successful ventures, ours has a simple but powerful value proposition, it addresses an industry-wide gap, and it provides solid foundation for further evolution. Our thesis and approach to engagement measurement is a product of rigorous thinking and multiple perspectives from different expert minds.

  • Andreas

    Andreas

    Digital Strategy

    Marketing professional focused on the strategic aspects of digital business and innovation.

  • Tom

    Tom

    Tech Strategy

    Serial entrepreneur and technical innovator with nearly 15 years of experience in technical strategy and application development.

  • Nick

    Nick

    Content Strategy

    Digital Marketing professional with an entrepreneurial spirit, and a proven track record of building businesses.

  • Donna

    Donna

    Data Science (phD)

    A background in performing statistical research, analyzing and interpreting data, leading major epidemiology initiatives, and promoting public health internationally.

  • Pankaj

    Pankaj

    Data Engineering

    An experienced technology executive with focus on data infrastructure and application development.

  • Subhasis

    Subhasis

    Data Architect

    Experience in integrating business intelligence, data sources and computer science to algorithm structures.

CONTACT US

ConvIndex is located in Morristown, NJ and Philadelphia, PA. Drop us a line or call us directly at 973.876.1792 for more information and a demonstration of our dashboard.



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